degna cliniС
The rebranding aimed to change how people emotionally relate to dental care. Instead of cold and clinical, Degna feels inviting, elevated, and deeply personal. We created a design system that communicates confidence without pressure — making oral care feel not like an obligation, but a form of self-care.
— A sophisticated yet human brand identity tailored for a new kind of dental care.
— An adaptable identity system built for growth in digital and physical touchpoints.
— Brand tone and language that redefine dental care as a form of self-respect.
— Visual consistency across all brand assets: website, business cards, product packaging, shopping bags, and in-office materials.
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Degna Clinic is a modern dental practice built around human connection, clean science, and visual clarity. The brand reflects a new generation of oral care — one that values empathy, trust, and aesthetic precision. Its tone is calm, modern, and reassuring, echoing simplicity and sincerity in every touchpoint.
Brand Identity Design // Visual Storytelling // Packaging Design // Print Production Prep
