The updated identity was built around the concept:Light-Filled Energy. To deepen the emotional tone of the brand, we introduced a visual metaphor inspired by film photography — with its soft focus, accidental light leaks, overexposed shots, and warm colors. It’s not about technical perfection, but about capturing a feeling.
— A refreshed brand system that keeps the logo recognizable while softening its presence.
— Vanilla received a cohesive toolkit that can be used across marketing, store environments, and future brand expansions.
— The identity was made scalable and adaptable — ready for both digital growth and physical experience.
— Full redesign of visual assets, including business cards, menus, packaging, stickers, boxes, shopping bags, t-shirts, and more.
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VANILLA is a coffee shop with in-house roasting and handmade desserts. The brand blends small-town warmth with big-city energy, speaking the language of simplicity, visual honesty, and gentle self-expression.
Brand Identity Design // Visual Storytelling // Packaging Design // Print Production Prep
